• Use data for marketing

    with the PRDCT Customer Data Platform

Let us introduce

Our platform

CUSTOMER DATA PLATFORM Get unified customer views

Most companies struggle with customer data in many silos. The PRDCT Customer Data Platform integrates all data sources to unified customer views, and enables you to use profiles for data driven marketing.

SCORECARD AND REPORTINGManagement reporting and analysis

Use the PRDCT scorecard to monitor marketing performance against strategic goals. Deep dive in data and analyze combined data sources. Our platform works with all data visualization software.

AUDIENCE BUILDER Create audiences for campaigns

Create omni-channel segments from individual profiles with the same attributes. This helps you to target your message to the right audience. Combine as many attributes as you wish, and add predictive scores to audiences.

PREDICTIVE PRODUCTS Predict what your customers want

Our sophisticated algorithms automatically determine the best best offer, product, or content for each customer. Use lookalike modeling to find customers similar to your best ones.

TARGET CONNECTORSAPI’s for data delivery

Automate the use of audiences and predictions and feed them into your marketing technology stack (i.e. marketing automation systems, dynamic content, A/B testing systems etc).

POST TAGGING INTERFACE Cleanse and interpret your data

The PRDCT post tagging interface gives you direct access to your data. Cleanse data, measure goals or create meaningful categories. With post-tagging you can even add new metrics to analyse historical data.

Marketing meets Tech.  All skills combined

In one Team

Marcel van den Hoff


Marcel combines his extensive knowledge of business and information analysis and performance management with a broad knowledge of financial administration.

Read More

Stefan Kok

Data Scientist

Stefan has a master’s degree in Artificial Intelligence and a bachelor’s degree in Computer Science. He is one of the lead developers of the PRDCT platform.

Read More

Paul van de Sande

Visualization Expert

Paul has a profound knowledge of Reporting and Analysis. He is responsible for building dashboards, scorecards, visualizations and analytical reports.

Read More

Marianne Van Leeuwen


Marianne has a background in marketing. She founded several internet start-ups, worked as a new media consultant and had a digital ad agency.

Read More

Karen Beun


Karen has a marketing background. She co-founded several internet start-ups and is an expert in the field of customer loyalty and loyalty data.

Read More

Kees Molenaar

Data Architect

Kees has a solid track record in the field of business intelligence. He was part of the team that developed the PRDCT Customer Data Platform over the last two years.

Read More

Marnix Dalebout


Marnix has over 15 years of experience in Business Intelligence and has been working with data all along. He is the father of the PRDCT Customer Data Platform.

Read More

Connect your data

Connect all customer data sources using our data connectors. This is
the first step toward a true single customer view, the foundation for
data driven marketing.

Our clustering engine bridges silos between your marketing channels,
to create a seamless consumer experience.

The PRDCT Customer Data Platform can integrate first-, second- and third-party data.

Connect web analytics data, email marketing data, marketing
automation data, transactional data online and offline,
social data, loyalty data, CRM systems and any other source.


Target Audiences across your marketing tools and equip your
campaigns with custom segments up to the individual.

The PRDCT Customer Data Platform connects with any marketing tool,
fast and easy.

PRDCT offers API connections to all major marketing automation
systems, tag management systems, A/B testing platforms,
search and display advertising.


the latest from

the PRDCT Blog

De Connected World theorie is een nieuwe manier om tegen het IT landschap aan te kijken. De groei van techniek

Read more0

Sinds 2016 is een nieuwe categorie toegevoegd aan het marketing technology landscape van Scott Brinker: Customer Data Platforms. Alsof het

Read more3

Wat ons betreft hadden we natuurlijk jaren geleden al het jaar van de Customer Data Platforms mogen beleven, maar in

Read more0


WG Plein 369 |1054 SG Amsterdam | info@prdct.nl. Questions? Call Marianne van Leeuwen (0031624254811) or Karen Beun (0031629436357) or email: marianne@prdct.nl / karen@prdct.nl.