Let us introduce
CUSTOMER DATA PLATFORM Get unified customer views
Most companies struggle with customer data in many silos. The PRDCT Customer Data Platform integrates all data sources to unified customer views, and enables you to use profiles for data driven marketing.
SCORECARD AND REPORTINGManagement reporting and analysis
Use the PRDCT scorecard to monitor marketing performance against strategic goals. Deep dive in data and analyze combined data sources. Our platform works with all data visualization software.
AUDIENCE BUILDER Create audiences for campaigns
Create omni-channel segments from individual profiles with the same attributes. This helps you to target your message to the right audience. Combine as many attributes as you wish, and add predictive scores to audiences.
PREDICTIVE PRODUCTS Predict what your customers want
Our sophisticated algorithms automatically determine the best best offer, product, or content for each customer. Use lookalike modeling to find customers similar to your best ones.
TARGET CONNECTORSAPI’s for data delivery
Automate the use of audiences and predictions and feed them into your marketing technology stack (i.e. marketing automation systems, dynamic content, A/B testing systems etc).
POST TAGGING INTERFACE Cleanse and interpret your data
The PRDCT post tagging interface gives you direct access to your data. Cleanse data, measure goals or create meaningful categories. With post-tagging you can even add new metrics to analyse historical data.
Marketing meets Tech. All skills combined
In one Team
Edwin is a specialist in system and data integration with data. He combines programming with machine learning. He is a senior developer of the PRDCT platform.Read More
Marcel combines his extensive knowledge of business and information analysis and performance management with a broad knowledge of financial administration.Read More
Stefan has a master’s degree in Artificial Intelligence and a bachelor’s degree in Computer Science. He is one of the lead developers of the PRDCT platform.Read More
Paul has a profound knowledge of Reporting and Analysis. He is responsible for building dashboards, scorecards, visualizations and analytical reports.Read More
Marianne has a background in marketing. She founded several internet start-ups, worked as a new media consultant and had a digital ad agency.Read More
Karen has a marketing background. She co-founded several internet start-ups and is an expert in the field of customer loyalty and loyalty data.Read More
Kees has a solid track record in the field of business intelligence. He was part of the team that developed the PRDCT Customer Data Platform over the last two years.Read More
Connect your data
Connect all customer data sources using our data connectors. This is
the first step toward a true single customer view, the foundation for
data driven marketing.
Our clustering engine bridges silos between your marketing channels,
to create a seamless consumer experience.
The PRDCT Customer Data Platform can integrate first-, second- and third-party data.
Connect web analytics data, email marketing data, marketing
automation data, transactional data online and offline,
social data, loyalty data, CRM systems and any other source.
Target Audiences across your marketing tools and equip your
campaigns with custom segments up to the individual.
The PRDCT Customer Data Platform connects with any marketing tool,
fast and easy.
PRDCT offers API connections to all major marketing automation
systems, tag management systems, A/B testing platforms,
search and display advertising.
the latest from
the PRDCT Blog
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