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PRDCT Platform

PRDCT Customer Data Platform

The PRDCT Customer Data Platform combines data from all sources, and provides 360 customer profiles for reporting and analysis, as well as activation in campaigns.

Audience Builder

Create targeted audiences with the PRDCT Audience Builder. Audiences can be as specific as you wish, combining all information that is stored in the data, such as the complete history of transactions, web behaviour, emails opened and loyalty rewards.

Post Tagger

The PRDCT Post Tagger enables you to create meaningful segments for better targeting and for more granular insights into your customers behaviour. No need to tag first, you can analyse the results of your selections in all historical data.
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GDPR Module

The PRDCT Customer Data Platform enables you to centrally manage all customer permissions. The platform contains a GDPR module with all forms of consent, and automatically applies the valid permissions. The platform also provides services for the Right to be forgotten, Data Portability, and Data Access.

Reporting and analysis

Quality reporting underpins any great data driven marketing effort. With a strong background in reporting and analysis, PRDCT understands the importance of a single source of truth. The PRDCT platform creates a data model that can be used directly in all reporting and data visualisation systems. The platform combines data from all sources, it creates one truth, based on all customer data.

Attribution module

Attribution is key to understanding the performance of your marketing efforts. The PRDCT platform offers various attribution models, such as last click and position based. PRDCT delivers these models in the form of a filter that can be applied to your data to gain valuable insights about what works and what doesn’t.
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Data cleansing

Most systems contain polluted data e.g. misspelled names, incorrect email addresses or persons registered multiple times. This stands in the way of the effectiveness of your campaigns.PRDCT performs basic cleansing as part of the initial setup. We also offer an advanced cleansing module as an add on to the platform.

Audience scheduling

The PRDCT platform is well suited to the automation of campaigns. The add on Audience Scheduling module enables you to automate the feeds of audiences to other tooling, such as email, tag management or dynamic content system. For your convenience, the Audience Scheduler dynamically updates audience lists.

Predictive modules

The PRDCT platform can be extended with Predictive Modules. These modules work with the data in the platform to create predictive components in the customer profiles. These are readily available for selections in the Audience Builder as well as reporting and analysis.
.

Audience Builder

Create targeted audiences with the PRDCT Audience Builder. Audiences can be as specific as you wish, combining all information that is stored in the data, such as the complete history of transactions, web behaviour, emails opened and loyalty rewards.

Post Tagger

The PRDCT Post Tagger enables you to create meaningful segments for better targeting and for more granular insights into your customers behaviour. No need to tag first, you can analyse the results of your selections in all historical data.
Th.

GDPR Module

The PRDCT Customer Data Platform enables you to centrally manage all customer permissions. The platform contains a GDPR module with all forms of consent, and automatically applies the valid permissions. The platform also provides services for the Right to be forgotten, Data Portability, and Data Access.

Reporting and analysis

Quality reporting underpins any great data driven marketing effort. With a strong background in reporting and analysis, PRDCT understands the importance of a single source of truth. The PRDCT platform creates a data model that can be used directly in all reporting and data visualisation systems. The platform combines data from all sources, it creates one truth, based on all customer data.

Attribution module

Attribution is key to understanding the performance of your marketing efforts. The PRDCT platform offers various attribution models, such as last click and position based. PRDCT delivers these models in the form of a filter that can be applied to your data to gain valuable insights about what works and what doesn’t.
.

Predictive modules

The PRDCT platform can be extended with Predictive Modules. These modules work with the data in the platform to create predictive components in the customer profiles. These are readily available for selections in the Audience Builder as well as reporting and analysis.
.

Audience scheduling

The PRDCT platform is well suited to the automation of campaigns. The add on Audience Scheduling module enables you to automate the feeds of audiences to other tooling, such as email, tag management or dynamic content system. For your convenience, the Audience Scheduler dynamically updates audience lists.

Data cleansing

Most systems contain polluted data e.g. misspelled names, incorrect email addresses or persons registered multiple times. This stands in the way of the effectiveness of your campaigns.PRDCT performs basic cleansing as part of the initial setup. We also offer an advanced cleansing module as an add on to the platform.