As marketing becomes more complicated, the need for automation grows. Nowadays, more and more campaigns run on a continuous basis. It’s hardly possible to manage all this manually. The PRDCT Audience Scheduler is built to automates the process of publishing audiences. This allows marketers to set up campaigns such as guest journeys, with several messages around a specific event. Or birthday campaigns, sending a message every day to the audience containing all customers who celebrate their birthday.
Schedule as many audiences as you wish with the PRDCT Audience Scheduler. After scheduling them, the process runs automatically, so the only thing you have to do is check the results of the campaign regularly.
When audiences are scheduled, a fresh audience is delivered regularly, i.e. on a daily basis. This can also be done for multi-step campaigns.