With the new GDPR regulations in place, a consumers explicit consent should be the basis for all customer contact. But how do you manage all forms of consent? It is almost impossible to have all permissions available while customer data is still stored in many different silos. The PRDCT Customer Data Platform allows you to centrally manage all customer permissions, and automatically let them work in campaigns. So you can be sure you only reach out to customers who gave their consent.
The PRDCT GDPR module also facilitates dealing with customer demands about The Right To Be Forgotten, Data Access, and Data Portability. All these features can be used automatically in all campaigns.