Let us introduce
CUSTOMER DATA PLATFORM Get unified customer views
Most companies struggle with customer data in many silos. The PRDCT Customer Data Platform integrates all data sources to unified customer views, and enables you to use profiles for data driven marketing.
SCORECARD AND REPORTINGManagement reporting and analysis
Use the PRDCT scorecard to monitor marketing performance against strategic goals. Deep dive in data and analyze combined data sources. Our platform works with all data visualization software.
AUDIENCE BUILDER Create audiences for campaigns
Create omni-channel segments from individual profiles with the same attributes. This helps you to target your message to the right audience. Combine as many attributes as you wish, and add predictive scores to audiences.
PREDICTIVE PRODUCTS Predict what your customers want
Our sophisticated algorithms automatically determine the best best offer, product, or content for each customer. Use lookalike modeling to find customers similar to your best ones.
TARGET CONNECTORSAPI’s for data delivery
Automate the use of audiences and predictions and feed them into your marketing technology stack (i.e. marketing automation systems, dynamic content, A/B testing systems etc).
POST TAGGING INTERFACE Cleanse and interpret your data
The PRDCT post tagging interface gives you direct access to your data. Cleanse data, measure goals or create meaningful categories. With post-tagging you can even add new metrics to analyse historical data.