More ROI from your campaigns
The more you know about a customer, the better you can target your messaging. And that again could mean more conversion from your campaigns. This is exactly what PRDCT clients experience. Once they start targeting their messaging in a much more precise way, the ROI of their marketing spend increases significantly.
The PRDCT platform is the ideal basis to work on better targeted messaging. Complete customer profiles are available for all interactions with customers, so messaging can be adjusted to full customer profiles, including all historical data. Besides that, with all data in one place, the platform enables marketers to measure the ROI of all actions.
Use cases that boost ROI:
- sending messaging based on the content someone viewed on the website, either on the web or in email newsletters
- suppressing items already ordered from retargeting
- recommendations based on personal profiles