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Why PRDCT

What the PRDCT CDP can do for your business

With the PRDCT Customer Data Platform, you get the software and your data, ready for use in marketing campaigns, and for reporting. See all the advantages of this unique Data As A Service approach here.

All your customer data in one place

Can you recognize your customers everywhere? Consumers expect you to recognize them across all channels. Make sure you meet their expectations, and create unified customer profiles based on data from all channels. Use customer profiles for reporting and analysis, and for activation in all martech tooling.

More ROI from your campaigns

PRDCT brings all customer data together, so you can get valuable insights from your customer data, and use your data for better campaigns. PRDCT is especially good at adding complex data sources from external systems, such as ERP systems, to the Customer Data Platform. This adds tremendous value.

One truth for reporting

Everybody who has once set up reporting knows that the quality of the data is key to good reporting. Many dashboards only show information about a specific channel. PRDCT ensures that all customer data is brought together, and creates a complete data model, available for use in all reporting software.

Comply with GDPR

GDPR regulation make it extremely important to carefully manage all permissions from customers. The only way to do it is to centrally manage all forms of consent. The PRDCT Customer Data Platform gives you the possibility to do this, and to apply business ruling to determine the valid consent for each campaign.

Get started fast and easy

The PRDCT Customer Data Platform is made to unburden marketers and to get them started with data driven marketing fast and easy. The platform is set up in a generic way, so it is usually up and running in 6 weeks, with all the data ready to use.
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Include offline data

Offline data is often left out, although as much as 90% of transactions is still done offline. PRDCT can work with complex offline systems, and integrates data from these systems into the Customer Data Platform. Enabling marketers to use this kind of data in campaigns adds tremendous value.

Customer Expierience

Use your data to deliver worldclass experiences and turn visitors into customers, and customers into advocates.


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Recognize customers

Can you recognize your customers everywhere? Consumers expect you to recognize them across all channels. Make sure you meet their expectations, and create unified customer profiles.
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Create targeted audiences

Use the PRDCT Audience Builder to create exactly the audience you need. Audiences can be as specific as you wish, combining all information that is stored in the data.
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