• PRDCT Customer data platform

    the brain of your martech stack

Let us introduce

Our platform

CUSTOMER DATA PLATFORM Get value from your data

The PRDCT Customer Data Platform clusters data from all sources and turns disparate customer data into unified profiles, ready for use in all martech tooling. Create one truth for reporting and analysis and use profiles to drive value.

REPORTING AND ANALYSIS Scorecard and reporting

The PRDCT platform creates one truth for reporting. Monitor marketing performance against strategic goals or deep dive in data for advanced analysis. Our platform works with all data visualization software.

AUDIENCE BUILDER Create audiences for campaigns

Create omni-channel segments from individual profiles with the same attributes. This helps you to target your message to the right audience. Combine as many attributes as you wish, and add predictive scores to audiences.

PREDICTIVE PRODUCTS Predict what your customers want

Our sophisticated algorithms automatically determine the best best offer, product, or content for a customer. The results of predictions are added to the customer profiles.

DATA DRIVEN MARKETINGAPI’s for data delivery

Integrate data into your marketing. PRDCT connects to your entire martech stack. Feed audiences and predictions and automate your marketing.

WORK WITH DATA Cleanse and interpret your data

The PRDCT Posttagger gives marketers direct access to all customer data. Cleanse data, measure goals or create meaningful categories. Or add new metrics to analyse historical data.

Marketing meets Tech.  All skills combined

In one Team

Edwin van de Koppel

Senior developer

Edwin is a specialist in system and data integration with data. He combines programming with machine learning. He is a senior developer of the PRDCT platform.

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Marcel van den Hoff


Marcel combines his extensive knowledge of business and information analysis and performance management with a broad knowledge of financial administration.

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Stefan Kok

Data Scientist

Stefan has a master’s degree in Artificial Intelligence and a bachelor’s degree in Computer Science. He is one of the lead developers of the PRDCT platform.

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Paul van de Sande

Visualization Expert

Paul has a profound knowledge of Reporting and Analysis. He is responsible for building dashboards, scorecards, visualizations and analytical reports.

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Marianne Van Leeuwen


Marianne has a background in marketing. She founded several internet start-ups, worked as a new media consultant and had a digital ad agency.

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Karen Beun


Karen has a marketing background. She co-founded several internet start-ups and is an expert in the field of customer loyalty and loyalty data.

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Kees Molenaar

Data Architect

Kees has a solid track record in the field of business intelligence. He was part of the team that developed the PRDCT Customer Data Platform over the last two years.

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Marnix Dalebout


Marnix has over 15 years of experience in Business Intelligence and has been working with data all along. He is the father of the PRDCT Customer Data Platform.

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Data driven marketing

Everyone is talking about data driven marketing. How can you actually DO it?

The essence of data driven marketing is to make data your guidance.
Data helps you to get to know your customers and determine what you can do to help them.
This will boost the performance of your marketing.

To be able to do this you need:
> direct access to your data and the ability to use your data in all marketing campaigns
> one view of your valuable customer data to get insights and judge the performance of your actions

The PRDCT Customer Data Platform helps you with these difficult tasks.

Data is complex, but we make it simple for you to work with data and take data driven steps.


The biggest value from data is in first party data. Your own data! However, internal systems
containing customer data can be complex. That’s why most platforms choose to ignore them.

PRDCT is different.
We know from experience it’s best not to ignore complexity, but to face it.
That’s why we start with the hardest part: your internal sources of customer data.

The PRDCT Customer Data Platform clusters all customer data. So you can use your valuable data.
Use it to get customer insights, or deliver it to any marketing tool,fast and easy.

The PRDCT Customer Data Platform connects with any marketing tool,
fast and easy.

PRDCT likes complex data crunching, but straightforward tooling and straightforward questions and answers.
We try to keep it simple and guide our customers through the data driven journey with small steps.
Step by step, you will gain more knowledge about your customers and you will be able to get more value from your data.




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WG Plein 369 |1054 SG Amsterdam | info@prdct.nl. Questions? Call Marianne van Leeuwen (0031624254811) or Karen Beun (0031629436357) or email: marianne@prdct.nl / karen@prdct.nl.