• PRDCT Customer data platform

    the brain of your martech stack

Let us introduce

Our platform

CUSTOMER DATA PLATFORM Get unified customer views

Most companies struggle with customer data in many silos. The PRDCT Customer Data Platform integrates all data sources to unified customer views, and enables you to use profiles for data driven marketing.

SCORECARD AND REPORTINGManagement reporting and analysis

Use the PRDCT scorecard to monitor marketing performance against strategic goals. Deep dive in data and analyze combined data sources. Our platform works with all data visualization software.

AUDIENCE BUILDER Create audiences for campaigns

Create omni-channel segments from individual profiles with the same attributes. This helps you to target your message to the right audience. Combine as many attributes as you wish, and add predictive scores to audiences.

PREDICTIVE PRODUCTS Predict what your customers want

Our sophisticated algorithms automatically determine the best best offer, product, or content for each customer. Use lookalike modeling to find customers similar to your best ones.

TARGET CONNECTORSAPI’s for data delivery

Automate the use of audiences and predictions and feed them into your marketing technology stack (i.e. marketing automation systems, dynamic content, A/B testing systems etc).

POST TAGGING INTERFACE Cleanse and interpret your data

The PRDCT post tagging interface gives you direct access to your data. Cleanse data, measure goals or create meaningful categories. With post-tagging you can even add new metrics to analyse historical data.

Marketing meets Tech.  All skills combined

In one Team

Edwin van de Koppel

Senior developer

Edwin is a specialist in system and data integration with data. He combines programming with machine learning. He is a senior developer of the PRDCT platform.

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Marcel van den Hoff


Marcel combines his extensive knowledge of business and information analysis and performance management with a broad knowledge of financial administration.

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Stefan Kok

Data Scientist

Stefan has a master’s degree in Artificial Intelligence and a bachelor’s degree in Computer Science. He is one of the lead developers of the PRDCT platform.

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Paul van de Sande

Visualization Expert

Paul has a profound knowledge of Reporting and Analysis. He is responsible for building dashboards, scorecards, visualizations and analytical reports.

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Marianne Van Leeuwen


Marianne has a background in marketing. She founded several internet start-ups, worked as a new media consultant and had a digital ad agency.

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Karen Beun


Karen has a marketing background. She co-founded several internet start-ups and is an expert in the field of customer loyalty and loyalty data.

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Kees Molenaar

Data Architect

Kees has a solid track record in the field of business intelligence. He was part of the team that developed the PRDCT Customer Data Platform over the last two years.

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Marnix Dalebout


Marnix has over 15 years of experience in Business Intelligence and has been working with data all along. He is the father of the PRDCT Customer Data Platform.

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Connect your data

Connect all customer data sources using our data connectors. This is
the first step toward a true single customer view, the foundation for
data driven marketing.

Our clustering engine bridges silos between your marketing channels,
to create a seamless consumer experience.

The PRDCT Customer Data Platform can integrate first-, second- and third-party data.

Connect web analytics data, email marketing data, marketing
automation data, transactional data online and offline,
social data, loyalty data, CRM systems and any other source.


Target Audiences across your marketing tools and equip your
campaigns with custom segments up to the individual.

The PRDCT Customer Data Platform connects with any marketing tool,
fast and easy.

PRDCT offers API connections to all major marketing automation
systems, tag management systems, A/B testing platforms,
search and display advertising.




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WG Plein 369 |1054 SG Amsterdam | info@prdct.nl. Questions? Call Marianne van Leeuwen (0031624254811) or Karen Beun (0031629436357) or email: marianne@prdct.nl / karen@prdct.nl.